||UN Women should continue to expand and strengthen it awareness raising and advocacy efforts around women’s rights when working in the communities. This can be linked to an expansion of its work on engaging men and boys and other key community members in order to support women’s participation in such programming, as well as more broadly to promote gender equality and women’s rights.
a. These groups should be included in social marketing and awareness activities and should encourage more men and boys to become supporters and help in programme outreach. These efforts should be a part of the social marketing of the project through a comprehensive package of awareness activities at the beginning of the project, in addition to refreshers when needed. At the beginning, UN Women should target men, including husbands and other community groups, to introduce them to the project objectives and activities, to counter their resistance and rejection to their wives’ and sisters’ participation in different project activities, particularly the VSLAs and Social Solidarity companies.
b. This strategy should not only focus on the benefits of participation, but on gender equality and women’s rights.