|Scale up interventions regarding community sensitization and engagement with media houses to cover gender and social inclusion issues.
Sara Negrao - Head of Leadership, Political Participation and Governance
Erasmina Massawe - Programme Specialist for Leadership, Political Participation and Governance
||In 2019, UN Women scaled up interventions focused on community sensitization and media engagement to change social norms and increase positive portrayals of women in leadership. Broader community and civil society understanding around gender equality and women’s leadership and political participation has been strengthened in 21 districts in both Mainland Tanzania (10) and Zanzibar (11). UN Women supported the establishment of strong community level networks. In Zanzibar (Unguja and Pemba), a network of 20 the male change agents were trained on the role of women in leadership. They implemented their own action plans to change social norms; In Mainland Tanzania, 125 (65 women, 60 men) Wanawake Sasa champions trained and implemented various interventions at the grassroots levels towards promoting WLPP. Further, capacities of 255 key stakeholders including traditional, religious and community leaders, were strengthened. In total 6,500 grassroot actors including religious and traditional leaders, women’s CSO’s and networks, ‘bodaboda’ groups community groups sensitized on WLPP and now using their platforms to implement initiatives to change social norms in both Mainland and Zanzibar. Capacities of 139 media practitioners in Mainland Tanzania and Zanzibar were strengthened on WLPP, gender and positive portrayals of women in leadership. The practitioners include journalists from various outlets including newspapers, radio and community radio. In total 70 media houses in Mainland and Zanzibar were supported, including radio, tv, social media, community-based radio). In Zanzibar, 315 publications were produced in 2019. UN Women supported 3 CSOs including WilDAF, TGNP and TAMWA Zanzibar in this endeavor. In 2020, interventions and initiatives have also been adapted to include community sensitization and awareness raising on the importance of women’s participation and leadership in COVID-19 as well as protection measures and the impact of COVID-19 for women and girls. A new partnership agreement has been developed to strengthening the work on media engagement in Mainland Tanzania.