Management Response

: Mexico
: 2014 - 2019 , Mexico (CO)
: Evaluation of the Safe Cities Campaign #Noesdehombres
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: Mexico
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The campaign #NoEsDeHombres, part of the Safe Cities and Safe Public Spaces for Women and Girls programme in Mexico City, was a groundbreaking multi-stakeholder intervention experience for the CO due to its innovative approach and high public impact. The campaign responded to one of the key recommendations of the programme scoping study, which was to develop prevention campaigns targeting men and boys with the aim of creating non-violent masculinities. In the context of Mexico, and indeed globally, there has been a tendency for campaigns on sexual violence and other forms of violence against women to target women and girls who are the main beneficiaries of such campaigns. In this sense, the first innovative aspect of the Safe Cities Mexico City campaign therefore was that -unlike previous campaigns- it targeted perpetrators and men more generally. The creative concept of the campaign was innovative because it consisted of two phases: an unbranded phase where two videos were launched on social networks by influencers and some of our key media partners under the hashtag #NoEsDeHombres generate debate and dialogue on sexual harassment and other forms of sexual violence on public transport without revealing that this is a UN Women and Mexico City Government campaign. The campaign adopted experiential marketing techniques to connect the target audience to the issue by immersing them into a memorable experience that provokes emotions and empathy which it is anticipated will have a greater impact and lead to a potential shift in attitudes. The second phase which was launched a week after the launch of phase 1, consisted of a poster campaign distributed throughout the public transport system in Mexico further to a launch event with high profile influencers that were very active in the first stage of the campaign. Furthermore, the design of the campaign brought together different sectors who are not accustomed to working together such as advertising and communications specialists with government representatives and women’s NGO’s. Through several consultation sessions UN Women secured agreement on the innovative design and messaging of the campaign. Before finalizing the design of each component of the campaign, focus groups were undertaken with target audience (men aged between 20-50 years of age who are frequent users of public transport) to test each communications product. The results of these focus groups confirmed that in order to generate emotions or empathy with men it was vital that the campaign did not refer to women and girls in general but rather refer to specific women in their lives so that they can visualize their own mothers, daughters, girlfriends or friends and therefore feel that they want to be part of the solution to end sexual harassment against women and girls. The evaluation of the Safe Cities campaign #NoEsDeHombres employed innovation to ensure that learning, good practice and recommendations could be identified for future campaigns. Given the dearth of information regarding what works in EVAW campaigns and further to the unprecedented exposure the campaign achieved in media and social networks internationally, a decision was made to invest in a robust and innovative evaluation. The evaluation consisted of a mixed methods approach utilizing both traditional programing evaluation methods such as focus groups and a pre-post-campaign survey as well as innovative methodologies that are very common in the advertising sector but not ordinarily utilized in social campaigns. The innovative methods adopted include: (i) social listening which consists of an analysis of the conversations and activities that took place on social networks during the implementation of the campaign through a semiotics perspective, and (ii) intuitive associations which utilizes neuroscience techniques to capture the spontaneous reactions of participants exposed to the campaign. The evaluation served as a first experience to create a model for evaluable campaigns and enabled the identification of lessons learned and a strategic guidance that will be useful to design and implement in the future other communication campaigns in Mexico and other countries regionally and globally. The campaign met its communication goals and included innovative processes through the use of multiple methodologies and mixed evaluation methods like its intuitive associations component resulting in a powerful gender-responsive communication tool backed by both men and women. Moreover, it strengthened the institutional capacities of the CO, the advertising agency and the donor to address issues related to sexual harassment and violence against women.
: Approved
Recommendation: RECOMMENDATION 1 Define specific, measurable, accurate and timely (SMART) communication objectives for the campaign, which contribute to the achievement of the Programme's goals. Ensure that there is no confusion/overlap between communication and programme objectives.
Management Response: Due to a lack of experience in communication campaigns, the TORs and evaluation criteria and campaign objectives were developed from a programming perspective.
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Description:
Management Response Category: Accepted
Thematic Area: Ending violence against women (SPs before 2018)
Operating Principles: Not applicable
Organizational Priorities: Not applicable
UNEG Criteria: Efficiency
Key Actions
Responsible Deadline Status Comments
WHEN PLANNING A NEW CAMPAIGN, THE SAFE CITIES TEAM, TOGETHER WITH THE COMMUNICATION TEAM, ADVERTISING AGENCY, LOCAL GOVERNMENT AND IN CONSULTATION WITH THE EVALUATION TEAM AND NGO PARTNERS: 1. ESTABLISH S.M.A.R.T COMMUNICATION GOALS, OUTCOMES AND INDICATORS. UN Women Mexico 2018/10 Completed SMART communications goals, outcomes and indicators were developed for #HerMeToo campaign (launched in november 2018) and Safe Cities Communication Campaign "DejemosDeHacerlo" (launched in October 2019) in strong collaboration with Communication, Programme, M&E specialist. This action will be improved in subsequent communication campaigns and programmatic evaluations by involving other stakeholders and UN partners.
Recommendation: RECOMMENDATION 2 Define the target population from the beginning and develop a creative concept with this audience in mind. Keep in mind that a campaign’s target population is not necessarily the population benefiting from the Programme.
Management Response: The target audience was often confused with the beneficiary population due to an overlap between communication and programme objectives/goals.
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Description:
Management Response Category: Accepted
Thematic Area: Ending violence against women (SPs before 2018)
Operating Principles: Not applicable
Organizational Priorities: Not applicable
UNEG Criteria: Effectiveness
Key Actions
Responsible Deadline Status Comments
WHEN PLANNING A NEW CAMPAIGN, THE SAFE CITIES TEAM, TOGETHER WITH THE COMMUNICATION TEAM, ADVERTISING AGENCY, LOCAL GOVERNMENT AND IN CONSULTATION WITH THE EVALUATION TEAM AND NGO PARTNERS: 1. CLEARLY DEFINE TARGET AUDIENCE (S) AND ENSURE CAMPAIGN HAS APPROPRIATE MESSAGES AND STRATEGIES FOR DIFFERENT TARGET AUDIENCES UN Women Mexico CO, Safe Cities Team, Programme Team, Communication Team 2019/12 Completed This recommendation was applied in the subsequent communication campaigns #HearMeToo launched on November 2018 and DejemosDeHacerlo launched on October 2019. For #HearMeToo campaign the target audience was defined by the Communication team in collaboration with Regional Office and with other UNW CO in LAC region. Once the target audience was defined (Young women between 18-24 years old) several focus group were deployed by the research agency to understand the audiences interests better. For DejemosDeHacerlo campaign the target audience were men users of public transport from 18 to 45 years old. The target audience was selected based on the results from the diagnosis study developed in Guadalajara and in Monterrey. As on HearMeToo, focus groups were deployed.
Recommendation: RECOMMENDATION 3: Develop a campaign results framework with quantitative and qualitative indicators aligned to the communication objectives.
Management Response: Although we established specific objectives to reach expected results and monitored every stage of the campaign's implementation, and used quantitative and qualitative evaluation methodologies, we did not develop a formal campaign results framework.
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Description:
Management Response Category: Accepted
Thematic Area: Ending violence against women (SPs before 2018)
Operating Principles: Not applicable
Organizational Priorities: Not applicable
UNEG Criteria: Effectiveness
Key Actions
Responsible Deadline Status Comments
1. CREATE A CAMPAIGN INDICATORS FRAMEWORK BASED ON COMMUNICATION GOALS AND EXPECTED RESULTS AND MONITOR THROUGHOUT IMPLEMENTATION. UN Women Mexico CO,Safe Cities Team, Programme Team, Communication Team, Monitoring and Evaluation Team 2019/12 Completed For the #HerMeToo campaign a results framework with specific outcomes and indicators were developed in strong collaboration with Communication, Programme, M&E specialists and advertising agency.
Recommendation: RECOMMENDATION 4: Ensure the integration of a good creative proposal and campaign implementation plan so as to ensure success in all stages and phases.
Management Response: One of the good practices in the #NoEsDeHombres campaign was the strength of the creative proposal which has since been granted three awards in the advertising sector: 1) bronze at the Ibero-American advertising communication festival (Ojo de Iberoamerica) 2017; 2) IAB bronze prize in the category of social responsibility and public service 2018; and 3) EIKON Prize in social marketing 2018. The Implementation plan would benefit from a medium-long term approach so as to build on and not lose the momentum created.
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Description:
Management Response Category: Accepted
Thematic Area: Ending violence against women (SPs before 2018)
Operating Principles: Not applicable
Organizational Priorities: Not applicable
UNEG Criteria: Impact
Key Actions
Responsible Deadline Status Comments
1. DEVELOP A SHORT, MEDIUM AND LONG-TERM CAMPAIGN STRATEGY AND IMPLEMENTATION PLAN, SETTING OUT THE CAMPAIGN DURATION, MEDIA PLAN, PUBLIC RELATIONS PLAN, AND SOCIAL NETWORK STRATEGY. UN Women Mexico CO Safe Cities Team Programme Team Communication Team Monitoring and Evaluation Team 2018/10 Completed This is a good practice and this recommendations was implemented in two campaigns: NoEsDeHombres campaign (june 2018), Safe Cities Puebla (august 2018). Furthermore, this practice will be considered in all future Safe Cities and other Programmes campaigns that will be implemented in Mexico in 2019.
2. LAUNCH THE CAMPAIGN WITH A JOINT COMMUNICATION STRATEGY IN COLLABORATION WITH IMPLEMENTING PARTNERS AND KEY STAKEHOLDERS TO ENSURE SYNERGIES AND CONSISTENCY IN MESSAGING. UN Women Mexico CO Safe Cities Team Programme Team Communication Team 2018/10 Completed This is a good practice and this recommendations was implemented in two campaigns: NoEsDeHombres campaign (june 2018), Safe Cities Puebla (august 2018). Furthermore, this practice will be considered in all future Safe Cities and other Programmes campaigns that will be implemented in Mexico in 2019.
Recommendation: RECOMMENDATION 5 Assess the efficiency, relevance, and appropriateness of the creative concept in each campaign component, message, and material before the launch. Carry out focus groups with the target population and, in some cases, with the beneficiary population, can be of help. For campaigns aiming to prevent violence against women, it is suggested that women's organizations, civil society, and experts on the matter are consulted.
Management Response: The campaign creative process involved extensive consultation processes with target population, beneficiaries, implementing partners and key stakeholders. Focus groups were carried out with men to test each of the different campaign components conducted by the Advertising Agency JWT with the Instituto de Investigaciones Sociales. Key civil society partners, women's groups and young women bloggers and activists were consulted, and many partnered with UN Women in phase 1 of the implementation by sharing, tweeting and publishing comments on social networks to support the dissemination of the campaign.
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Description:
Management Response Category: Accepted
Thematic Area: Ending violence against women (SPs before 2018)
Operating Principles: Not applicable
Organizational Priorities: Culture of results/RBM
UNEG Criteria: Effectiveness
Key Actions
Responsible Deadline Status Comments
1. IDENTIFY KEY MOMENTS IN WHICH CAMPAIGN PRODUCTS CAN BE TESTED WITH THE TARGET AUDIENCE BEFORE THE LAUNCH ALLOWING ENOUGH TIME TO MAKE NECESSARY CHANGES. UN Women Mexico CO Safe Cities Team Programme Team Communication Team 2019/12 Completed Once the target was defined, a pre-test phase was deployed having focus groups with target and non target audience of different age ranges to test key messages, communication materials, know their perceptions. In DejemosDeHacerlo the focus groups were deployed both in Guadalajara and Monterrey. In HearMeToo campaign the focus groups were used additionally to know more about the social network consumption of the target audience since it was the first time that UNW CO worked with young people. In this particular case, the youtubers were the ones in charge of developing and creating the communication materials and UNW CO accompanied, guided and reviewed the content previous publication in social networks.
2. ONCE THE CREATIVE CONCEPT HAS BEEN DEVELOPED, PRESENT TO IMPLEMENTING PARTNERS AND KEY STAKEHOLDERS IN ORDER TO INCORPORATE THEIR PERSPECTIVES UN Women Mexico CO Safe Cities Team Programme Team Communication Team 2019/12 Completed This recommendation was applied in the subsequent communication campaigns #HearMeToo launched on November 2018 and DejemosDeHacerlo launched on October 2019. Once the DejemosDeHacerlo campaign was adapted with pre-test results with the focus groups , the communication campaign was presented to civil society, Guadalajara and Monterrey Government and social civil organisation. In HearMeToo the campaign was presented to the talent agency and the youtubers.
Recommendation: RECOMMENDATION 6 Develop clear messages for the target audiences/population based on what could work to achieve the campaign's communication goals and expected results –and not based on what is conceptually correct for institutions, experts on the matter, and feminist organizations/movements.
Management Response: This was successfully achieved in the #NoEsDeHombres campaign- the messages did not appeal to UN Women and feminist partner organizations because they relied upon women’s relationships to men to generate change when our objective is to promote the universality of women’s rights regardless of their relationship to men. However, after the focus groups with men both UN Women and partners had to concede to the arguments made by J.W.T and this proved to be a highly effective approach.
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Description:
Management Response Category: Accepted
Thematic Area: Ending violence against women (SPs before 2018)
Operating Principles: Not applicable
Organizational Priorities: Engaging men and boys
UNEG Criteria: Relevance
Key Actions
Responsible Deadline Status Comments
1. ENSURE THAT WOMEN’S ORGANIZATIONS ARE INVOLVED EARLY ON IN THE PROCESS TO ENSURE THEY UNDERSTAND THE RATIONALE BEHIND CAMPAIGN MESSAGING AND TO WORK TOGETHER IN FINDING AN APPROPRIATE BALANCE THAT RESONATES WITH THE TARGET AUDIENCE WITHOUT PERPETUATING GENDER STEREOTYPES. UN Women Mexico CO Safe Cities Team Programme Team Communication Team 2019/12 Completed This is a good practice that was carried out in #NoEsDeHombres campaign and will be considered for all future Safe Cities (Monterrey) and other Programmes campaigns that are Implemented in Mexico.
Recommendation: RECOMMENDATION 7: Design a specific social network campaign strategy with its own objectives and results.
Management Response: For future campaigns we are going to consider specific objectives according to the audiences that we want to reach through our social media channels.
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Description:
Management Response Category: Accepted
Thematic Area: Not applicable
Operating Principles: Not applicable
Organizational Priorities: Not applicable
UNEG Criteria: Not applicable
Key Actions
Responsible Deadline Status Comments
DEVELOP A TARGETED SOCIAL MEDIA STRATEGY FOR EACH CAMPAIGN TO ENSURE THAT THE CAMPAIGN REACHES TARGET AUDIENCES. UN Women CO Communication Team 2019/12 Completed This practice has been implemented since UNW CO received the recommendation. This was considered during 16 Days of Activism Campaign and Safe Cities campaign in Puebla. UNW CO will ensure to incorporate the practice in future communication actions.
Recommendation: RECOMMENDATION 8: Earmark adequate resources for the campaign in order to ensure that funds allocated are adequate to achieve communication goals and expected results
Management Response: UN Women CO allocated a significant proportion of the programme budget to the design and implementation of the campaign; however, it was inadequate for such an innovative campaign. UN Women successfully negotiated for pro-bono contributions from the advertising agency J.W.T (42, 000 USD) and successfully secured a contribution from the Mexico City government to share production costs and in-kind contributions were provided in terms of advertising space in the campaign.
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Description:
Management Response Category: Accepted
Thematic Area: Not applicable
Operating Principles: Not applicable
Organizational Priorities: Culture of results/RBM
UNEG Criteria: Efficiency
Key Actions
Responsible Deadline Status Comments
ALLOCATE REALISTIC BUDGETS FOR INNOVATIVE AND IMPACTFUL CAMPAIGNS AND DEVELOP A RESOURCE MOBILIZATION STRATEGY TO IDENTIFY POSSIBLE IN-KIND CONTRIBUTIONS FROM GOVERNMENT AS WELL AS NON-TRADITIONAL DONORS AND PARTNERS TO INCREASE RESOURCES AVAILABLE TO IMPLEMENT CAMPAIGNS. UN Women Mexico CO UNW Representative Safe Cities Team Programme Team Communication Team Monitoring and Evaluation Team 2019/10 Completed This is a good practice that has been taken into account for the new Safe Cities Campaign in Monterrey with a budget allocation of aprox $140,000 USD and we have managed to have in kind contributions for other programmatic campaigns, such as 16 days of activism.
Recommendation: RECOMMENDATION 9: Develop an evaluation plan that considers a pre-campaign and post-campaign evaluation; and define evaluation indicators before the launch, ensuring a connection among communication objectives, expected results, campaign elements, and changes to be evaluated.
Management Response: The evaluation was made with a programming perspective and for a longer period than that was expected (3 months). Also, the Regional and Country level UN Women monitoring, and evaluation teams were involved until the end of the campaign and the Safe Cities team should have been more involved in participating and accompanying the interviews and focal groups to ensure a gender responsive approach. Furthermore, the information contained in the evaluation criteria on effectiveness, gender equality/human rights, and campaign sustainability (component obtained through interviews) is not strictu sensu an evaluation by the Evaluation Team, but rather a general assessment by campaign counterparts and partners –mainly about the process throughout different phases.
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Description:
Management Response Category: Accepted
Thematic Area: Not applicable
Operating Principles: Not applicable
Organizational Priorities: Culture of results/RBM
UNEG Criteria: Efficiency
Key Actions
Responsible Deadline Status Comments
DEVELOP A PRE AND POST CAMPAIGN EVALUATION PLAN WITH INDICATORS IN ACCORDANCE WITH COMMUNICATION GOALS AS WELL AS THE BEST EVALUATION METHODOLOGIES TO ENSURE THAT THERE ARE NO GAPS IN ITS IMPLEMENTATION. UN Women Mexico CO UNW Representative Safe Cities Team Programme Team Communication Team Monitoring and Evaluation Team 2019/12 Completed This was considered in HearMeToo Campaign by developing pre-focus groups to have insights and will be compared with the final results. Also, UNW CO published an LTA for an evaluation agency to implement this recommendation for all future Safe Cities and other Programmes campaigns that are Implemented in Mexico. The first evaluation implemented in the framework of this LTA is "DejemosDeHacerlo" campaign that is analyzing the collected information. Based on the final report of this evaluation, UNW CO team will consider if this LTA attend this recommendation.
PROVIDE TECHNICAL ASSISTANCE TO THE EVALUATION TEAM IN ORDER TO ENSURE A GENDER-RESPONSIVE APPROACH THROUGHOUT THE EVALUATION. UN Women Mexico CO Safe Cities Team Programme Team Communication Team Monitoring and Evaluation Team 2019/12 Completed The M&E team and programme team were involved since the inception phase of HearMeToo campaign and throughout all the process. For Safe Cities Monterrey campaign, both teams plan to be involved in participating and accompanying the interviews and focal groups to ensure a gender responsive approach.
PRESENT EVALUATION FINDINGS TO KEY STAKEHOLDERS IN ORDER TO SOCIALIZE RESULTS. UN Women Mexico CO Safe Cities Team Communication Team Monitoring and Evaluation Team 2019/12 Completed The evaluation results were shared by the Evaluation Team to the Reference Group on 18 June 2018, then it was shared to the public on 26 June 2018, at the UN Women Mexico's website: http://mexico.unwomen.org/es/noticias-y-eventos/articulos/2018/06/nosesdehombres-reporte
Recommendation: RECOMMENDATION 10: Consider an additional evaluation methodology that compares findings of qualitative and quantitative components, for instance, intuitive associations. This is because when evaluating issues relating to the “ought to be”, people often do not answer with the truth but with what they think they are expected to answer.
Management Response: This recommendation does not apply to this particular campaign as a neuroscience analysis was incorporated as part of the evaluation strategy. It is a good practice that was Identified that is now a recommendation for future campaigns.
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Description:
Management Response Category: Accepted
Thematic Area: Not applicable
Operating Principles: Not applicable
Organizational Priorities: Culture of results/RBM
UNEG Criteria: Efficiency
Key Actions
Responsible Deadline Status Comments
CONSIDER NEUROSCIENCE ANALYSIS (INTUITIVE ASSOCIATIONS) IN ORDER TO IDENTIFY INTUITIVE RESPONSES TO CAMPAIGN MATERIALS UN Women Mexico CO Communication Team 2019/12 No Longer Applicable This recommendation does not apply to this particular campaign as a neuroscience analysis was incorporated as part of the evaluation strategy. However, this is a good practice for all future Safe Cities and other Programmes campaigns that are Implemented in Mexico. This particular recommendation was implemented for the HearMeToo Campaign
Recommendation: RECOMMENDATION 11: In order to have an impact, it is necessary to innovate and avoid controversies and/or criticism. It is important to have a clear idea of the potential risks of the campaign from the beginning, and integrate a plan/road map to mitigate them.
Management Response: From the beginning, potential risks, pros, and cons of working with public figures (influencers) were analyzed, we considered an on-boarding process for celebrities, opinion leaders (influencers) in a way that they are well prepared to give answers and participate pertinently in conversations generated around the campaign.
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Description:
Management Response Category: Accepted
Thematic Area: Not applicable
Operating Principles: Not applicable
Organizational Priorities: Not applicable
UNEG Criteria: Not applicable
Key Actions
Responsible Deadline Status Comments
WHEN PLANNING A CAMPAIGN, DEVELOP A MITIGATION PLAN CONSIDERING POTENTIAL RISKS, CONTROVERSIES AND/OR CRITICISM AND DESIGN A ROAD MAP OF POSSIBLE ACTIONS TO MITIGATE THEM. UN Women Mexico CO Safe Cities Team Programme Team Communication Team 2019/11 Completed After evaluating the possible risks of the HearMeToo campaign, the Comms and Programme team developed a brochure to mitigate potential risks and inform the target audience. This good practice will be considered for all future Safe Cities and Programmes Campaigns.
Recommendation: RECOMMENDATION 12: At the end of the communication campaign, it is suggested that institutions plan other campaigns or undertake follow-up programmatic actions to leverage the momentum created by the campaign. This may also help to better position the core message in the medium term by restating it in order to move from awareness towards socio-cultural change. A one-shot action is not enough to generate powerful and sustainable change.
Management Response: Due to limited programme budget and duration of initial phase of programme, follow up campaign and programmatic actions were not developed. in future, a more integrated and strategic approach with a longer-term vision should be developed with an accompanying resource mobilization strategy.
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Description:
Management Response Category: Accepted
Thematic Area: Not applicable
Operating Principles: Not applicable
Organizational Priorities: Not applicable
UNEG Criteria: Sustainability
Key Actions
Responsible Deadline Status Comments
DEVELOP FUTURE CAMPAIGNS WITH A LONGER TERM, MORE STRATEGIC AND INTEGRATED APPROACH WITH PROGRAMMATIC ACTIONS THAT CONTRIBUTE TO THE TRANSFORMATION OF SOCIAL NORMS. UN Women Mexico CO Safe Cities Team Programme Team Communication Team Monitoring and Evaluation Team 2019/12 Completed This recommendation was applied to #HearMeToo launched during 16 days of activism on November 2018 and Safe Cities campaign "DejemosDeHacerlo" was implemented from October to December 2019. Both campaigns were implemented during the celebration of 16 days of activism to leverage the momentum created by the campaign. At the moment, for #HearMeToo campaign no programmatic actions were established to follow-up. In that case the evaluations results and the knowledge gather of the target audience were incorporated in the design of UNW CO communicative actions and strategy, specially in instagram and other social networks. Furthermore, the campaign was a pilot to know how to reach new audiences- In DejemosDeHacerlo, circles to reflect about the construction of positive masculinities will be developed with men that were exposed to the campaign (students) once UNW receive the evaluation results .
Recommendation: RECOMMENDATION 13: If a call-to-action is considered, and it involves an institutional response –for instance, a sanction or a support service– , it is crucial that the action mentioned in the campaign functions effectively
Management Response: The call to action on the campaign posters informed that the victims and the witnesses of sexual harassment could contact 911 to report it. Women who participated in focus groups highlighted that they welcomed the fact that the authorities were taking this issue seriously by informing them that sexual harassment is a crime and inviting them to report it, however, at the same time they lacked confidence in the authorities to respond appropriately if they reported sexual harassment and therefore it can be concluded that the "call-to-action" was not effective. In order to assess whether there was an increase in reporting linked to the "call-to-action" of the campaign, UN Women and the Evaluation Reference Group considered relevant an analysis of reports of sexual harassment made during the campaign implementation period, under the assumption that there could be some variation, most likely an increase in reporting of sexual harassment to 911. However, the analysis undertaken through the evaluation did not include 911 data but rather was an analysis of the number of sexual harassment cases that had been registered by prosecution services during the implementation of the campaign and compared this with previous years over the same period as this was the data provided by the Mexico City Government partners. However, the prosecution data does not include all calls that were made to 911 - only those that result in a formal complaint and this was not identified by UN Women or those undertaking the analysis. Given that the campaign was not focused on increasing the number of formal complaints reported to prosecution services it was unlikely to have had an impact on this data because there are many barriers to reporting sexual violence in Mexico City as have been identified In national surveys such as the ENDIREH as well as through the Safe City Scoping study and baseline study, such as a lack of trust in the authorities, a lack of knowledge about where and how to report and a lack of time because reporting to the prosecution services takes many hours and women have highlighted this as a key reason for not reporting sexual violence. A more suitable indicator would have been to measure the number of reports to 911 as this is was a direct "call to action" in the campaign.
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Description:
Management Response Category: Accepted
Thematic Area: Not applicable
Operating Principles: Not applicable
Organizational Priorities: Not applicable
UNEG Criteria: Effectiveness
Key Actions
Key Action not added.